What's Trending in SEO in 2022?

SEO isn't going anywhere; it just evolves. Supporting Google's algorithm, which is arbitrary, is both an SEO's joy and responsibility. What will be popular and what won't in SEO in 2022?

In 2022, AI will have a big impact on SEO, continuing a trend that began in 2015 and continued in 2019 with the introduction of voice search and machine learning and artificial intelligence.

Everything will change as a result of artificial intelligence.

In reality, the use of smartphones and other devices, as well as how we find information online and traverse websites, are all being changed by artificial intelligence. Google's algorithm creates a personalised ecosystem for us based on our preferences, primarily focused on our top interests and preferences.

This allows us to always access within a few clicks what Google deems to be to your liking, even though it runs the risk of imprisoning us inside a bubble that is difficult to leave.

Due to the pervasiveness of technology, voice search usage on smartphones and home assistants has increased. More than 50% of the time, people utilise voice search, especially when seeking for local businesses.

More people now use voice search.

How can I change to it?

You should focus on long-tail keywords to improve your SEO in this particular research field, given that a suitable content generation strategy for voice recognition should already be in place for a minimum of two years. 

Website accessibility

It's important to consider accessibility in terms of both mobile browsers and devices used by individuals with impairments. Therefore, earning a good mark in this subject will be important.

Furthermore, it is anticipated that by 2025, more than 70% of users will only use mobile devices to access the internet. So, in 2022, think about revamping your website's mobile version.

Accessibility and voice search go hand in hand.

As a result, in additional to keyboard input, you will need to be cautious about incorporating parts on the site that rely on virtual reality and voice instructions. How do you calculate the accessibility score of your website?

Lighthouse Chrome Extension

A report with a percentage score and recommendations for improvement will be generated by this application. How is the Lighthouse report made?

Use of Videos

If the thought has never occurred to you, we urge you to carefully begin contemplating using videos in your material. Use YouTube as a platform and publish your films on your website and social media profiles to boost your SEO in 2022.